Crews Subaru donates $38K to Ronald McDonald House of Charleston
“Being involved in our community is not something that we have to think about – it’s in our DNA, a cornerstone of our business culture, and comes directly from our owner, Robert Crews” says Daniel Island resident H. R. Hicks, Crews Subaru of Charleston General Manager. “We’ve been blessed, and giving back is simply the right thing to do.”
With Subaru of America, that same philosophy is called the Subaru “Love Promise.” It’s a simple pledge that each dealer is asked to make in their community - to be involved, to give back, and to always strive to do the right thing. When Subaru developed their “Love Promise” initiative a few years ago, the team at Crews Subaru quickly embraced it.
“We were honored to partner with the Ronald McDonald House of Charleston” said Robert Crews, “and on behalf of Subaru of America and Crews Subaru, pleased to give them a check for $38,780.68 from the Subaru ‘Share the Love’ Campaign.”
The national Subaru “Share the Love” campaign has generated over $110 million in just nine years. For each vehicle that is sold or leased during the initiative, $250 is donated in the purchaser’s name to one of four national charities (Meals on Wheels, Make-A-Wish, ASPCA of America, National Park Foundation) or local charity Ronald McDonald House of Charleston, chosen by Crews Subaru. In addition to the $250 per vehicle corporate donation, Crews Subaru committed an additional $150 earmarked for the local Ronald McDonald House. The recent “Share the Love” event was held November 17 through and January 3 at the dealership.
Through their campaign, Crews Subaru generated over $145,000 through sponsorships, events and donations.
“It’s a lot,” added Robert, “and there are some that say it has a negative impact on our bottom line. Well, this is the way we choose to compete. To us, giving back and being involved in our community is critically important. It is how we chose to operate our business.”
Crews Subaru is locally owned and operated by Robert and Kelley Crews. The sales and service departments are open Monday through Saturday. Complete inventory and information on hours, specials and events can be found on line at crewssubaru.com.